Est. 2013 — Chai & Coffee House

Some of the best cups in the city are hidden in plain sight.

Hand-ground masala chai and SCAA-roasted specialty coffee, poured across eight hidden-gem cafés in New Jersey, Brooklyn & Manhattan — and shipped fresh to your door.

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8 CafésSCAA Roaster NJ → NYC

Masala Chai

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Hand-Ground SpicesRoasted in NJBrewed in NYC32k StrongFree Shipping $40+Order AheadPulled ProperlyAlways Open

Masala Forever

01The Chai

Hand-ground spices, slow-simmered.

Cardamom, clove, ginger and cinnamon, ground in-house and steeped the long way — the masala chai our founders grew up on, poured for the city they call home.

See the chai list

Pulled Properly

02The Coffee

Single-origin beans, roasted to spec.

An SCAA-certified roastery sourcing honest lots from Colombia and Ethiopia — dialed in daily, pulled by baristas who taste before they serve.

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The shop — free shipping over $40

Brew it your way at home.

View all 19 products

House favourite

Rosebud Espresso

Dark chocolate · plum · brown sugar

$18

Bestseller

Masala Chai Mix

Hand-ground masala · whole-leaf Assam

$19

Ethiopia Yirgacheffe

Blueberry · jasmine · lemon zest

$19

Colombia Popayán Reserve

Red apple · caramel · cocoa

$21

Cardamom Chai Mix

Cardamom-forward · fragrant · warming

$21

New Orleans Cold Brew

Chicory concentrate · 18-hour steep

$19

Ethiopia Kembata Natural

Strawberry · cane sugar · florals

$21

Pre-order

Colombia Diofanor — La Divisa

Tropical · jammy · wine-like

$27

Colombia Honey Process

Honey · red grape · almond

$18

Instant New Orleans Brew

Just add water · chicory blend

$19

Hidden Grounds Mug

14oz stoneware · forest green

$14.99

Masala Chai Enthusiast Tote

Heavyweight canvas · carry the cause

$19

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No shortcuts since 2013

We grind our own spices.
We roast our own beans.
Everything else is just coffee.

Eight cafés, one roastery in New Jersey, and a tin of masala blended by hand — every single morning.

On the menu

The cups worth the detour.

View the full menu

House Signature

Hidden Masala Chai

House blend, hand-ground spices, slow-simmered.

$4.75

Saffron & Cardamom Latte

Persian saffron, green cardamom, steamed milk.

$5.95

Honey Rose Latte

Wildflower honey & rose water.

$5.50

Dirty Chai

Masala pulled over a double espresso.

$5.75

Cortado

Two ristretto shots, a whisper of milk.

$4.25

Bestseller

Pistachio Cardamom Bun

Laminated overnight, glazed in cardamom syrup, showered in Sicilian pistachio.

$5.50

Cold Brew

18-hour steep, naturally sweet.

$4.95

Cardamom Cold-Foam Latte

Espresso, cold foam, cracked cardamom.

$5.95

Est. 2013

Our Story

Eight neighborhoods, one hidden table.

Hidden Grounds began in 2013 as a single storefront in New Brunswick, opened by South Asian founders who wanted a room where strangers become regulars over coffee and chai.

A decade on, each café still lands in a hidden gem of a neighborhood — lively, generous, and known as much for its people as its pour. Same table, more chairs.

2013

Founded in New Brunswick

Hidden-gem cafés

Cities across NJ & NYC

0.0k

Strong community